Sony and Nintendo Mobile Gaming Positions Threatened by iOS and Android

November 10, 2011, By Sanjeev Ramachandran

Gone are those days when the gaming industry had two main names in the portable or mobile gaming area to look up to. What was filled by Nintendo DS or PlayStation Portable about five years ago, is now being filled by the world’s top mobile platforms: iOS and Android.

Smartphone games have risen in popularity and today’s mobile gaming now means Angry Birds or Fruit Ninja or the likes.

Smartphone games are very well developed and combined with their relatively inexpensive cost, or even being free to play, has contributed a lot to their popularity.

This rise is evident from the fact that iOS and Android have tripled their market share in games since 2009.

With their ever increasing number of games, these platforms have shaken the pillars of the gaming industries hotshots.

Flurry Mobile, an analytics company, had conducted a survey and revealed that games on iOS and Android combined bring in more US revenue than Sony and Nintendo.

And that’s definitely something, considering the fact that Sony and Nintendo have dictated the rules in gaming for a long time now.

Where the two big gaming giants bring in $1.4 billion this year, iOS and Android together will contribute $1.9 billion in US sales.

Back in 2009, the US portable gaming revenue was held at $2.7 billion, where Sony and Nintendo accounted for more than 80 percent of the mobile game revenue.

During those days, Sony and Nintendo sold games worth $5 to $40. These days, you can get an Android or iOS games mostly for free or for 99 cents or a few dollars more.

That fact alone caused an impact in 2010 by hooking up 34 percent of the revenue of $2.5 billion, though the major damage was this year.

According to Flurry, as this year ends, mobile gaming revenue in the US will be equal to a staggering $3.3 billion, with iOS and Android contributing 58 percent when compared to Sony’s 6 percent and Nintendo’s 36 percent.

It’s true that this shouldn’t be a cause of alarm, as both Sony and Nintendo have console gaming to bring in the gold. But the cause for worry is there, as Apple and Google expand their media horizons.


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