Mobile Data Traffic Set for Zoom; Predicted to Grow 10-fold by 2016

November 7, 2011, By Sanjeev Ramachandran

It looks like mobile data traffic is set to pierce all expectations in the coming few years. Video-driven data traffic stands to ride a high between 2011 and 2016, and the increase could be a 10-fold growth! Amazing, right?

A closer look at estimated statistics revealed by Ericsson brings to the fore that mobile broadband subscriptions will reach almost 5 billion in 2016, up from the expected 900 million by the end of 2011.

Ericsson’s new Traffic and Market Data report elaborates on the unprecedented 60 percent year-on-year growth during the period.


The report reveals that data consumed by smartphone users is on the rise, pointing out that total smartphone traffic is expected to triple during 2011.

It is interesting to note that internet access will continue to drive mobile traffic growth numbers.

That explains why video-driven mobile data traffic is expected to grow by nearly 60 percent per year between 2011 and 2016.

The study has also pointed out that more than 30 percent of the world’s population will live in metropolitan and urban areas with a density of more than 1,000 people per sq km by 2016. These areas, according to the report, represent less than 1 percent of the Earth’s total land area, yet they are set to generate around 60 percent of total mobile traffic.

Ericsson’s report has its base on measurements recorded over the past several years on live networks covering all regions of the world. Going by what Johan Wibergh, Head of Ericsson Business Unit Networks, notes:

“The report offers snapshots that show how a growing number of people and businesses benefit from mobility, broadband and the cloud.”

With more smartphones being picked up in the market worldwide, it is predicted that the traffic these high end devices generate would grow 12-fold.

And that, by 2016, will almost be at par with the mobile PC-generated traffic.

Data usage will have much back up with the growth in mobile broadband, new smartphone launches and debut of a varied range of apps.

Ericsson’s findings give us much to cheer about, indeed. Don’t you think the mobile data arena has many a rosy year to dawn?

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