Asus and Acer Ultrabooks Not Doing Well in the Market

October 31, 2011, By Leo Xavier

When Acer and Asus launched their Ultrabooks they were expecting sales numbers to reach 200,000 to 300,000 by the end of this year. But it appears like both the companies are less likely to meet that target.

According to available info, the Intel Ultrabook is off to a shaky start. Both Asus and Acer are expected to sell only around 100,000 Ultrabooks each this year.

These lower than expected sales numbers are reportedly due to the high price tag of the devices when compared to notebooks coming equipped with similar specifications.


In case you didn’t know, the Intel Ultrabooks come with MacBook Air-like proportions and have an aluminum design. Compared to these devices, many notebooks are not quite as slim and are made out of cheap plastic materials.

Although coming with impressive features, the Ultrabooks appear to have attracted very few customers.

This is most probably because of the fact that Ultrabooks have had difficulty undercutting the pricing of MacBook Air. At best, the cheapest Ultrabooks are $100 to $200 cheaper than the Air or up to $100 more expensive.

According to the Ultrabook manufacturers, Intel’s component pricing is too high. Therefore it is difficult for them to keep the prices down for their devices. However, Ultrabooks are expected to become popular when Ivy Bridge processors are joined by Windows 8 next year.

Stay tuned for more updates.

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