Apple Taking a Gamble With the iPhone 4S [Editorial]

October 5, 2011, By Alex Ion

To begin with, although I know some of you won’t like it, I must say that I’m biased when it comes to Apple products — I’m an Apple fanboy. Not really a Mac guy, but definitely love the iPhone and the iPad.

Unless you’ve had your head firmly implanted into sand for the last few hours, you know that the Let’s talk iPhone event in California brought some bad news for everyone expecting Apple to wow the world once again. The market expected an iPhone 5 with a different design and amazing new features to replace the already sleek iPhone 4. But they failed to deliver.

CEO Tim Cook got on stage with an upgraded iPhone 4S behind him, telling everyone that they should be excited about the change. What change you ask?

On the outside it looks the same. The change is under the hood. A mixture of hardware upgrades (a dual core A5 CPU, a better GPU for 7x faster graphics) is indeed a great thing to consider when buying the 4S , but that’s not enough. Or at least we users didn’t think it’s enough knowing Apple and their way of making customers drool over whatever they announced in the past.

Better software to detect which antenna to use is also nice, knowing that you won’t get those pesky dropped calls every now and then. There’s also the new intelligent Siri technology that allows you to actually talk to your mobile. “Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls, and more. Ask Siri to do things just by talking the way you talk. Siri understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much, you’ll keep finding more and more ways to use it.”

And the markets reacted. Apple’s stock fell $17.15 to $357.45 in afternoon trading Tuesday, but before close they rebounded to around $372.40.

The iPhone 4S just isn’t the radical upgrade that we were all expecting. But honestly, are they able to change anything on the outside to make it more appealing given that the inside is nothing short of powerful now? I think they are. But will it take another year to see this new model out (just like the iPhone/3G/3GS transition to the iPhone 4) and will it use AT&T’s and Verizon’s new high speed data networks?

Come on Apple, bring on the iPhone 5, we can’t just sit patiently and wait for another twelve months. Tell us this was a joke yesterday and you’d not only be marketing wizards, you’d be able to stop all those comparisons with Samsung, once and for all.

What say you, Mr. Cook?

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