Amazon Kindle Fire Has All in it to Rule the Tablet Mart

October 4, 2011, By Leo Xavier

A few days ago, when Amazon officially introduced their own iPad killer, the Amazon Kindle Fire, everyone freaked out. Many have already started to tout the new tablet as the one that will reshape the tablet market and put an end to Apple’s reign. But does it really have the quality to create waves on the market? Or will this new device be just another addition to the already crowded tablet market?

First of all, we have to agree that the $199 price tag is awesome. With this price, the sales numbers will definitely be good for the Fire.

As you might know, Amazon’s entire purpose behind the Fire is to popularize its content. One of the main problems with many Android tablets out there has been a lack of premium content.

Although Amazon is planning to distance itself from the rest of the tablets, it still is an Android tablet. With the arrival of the new tablet, premium content like Hulu and other subscription services may finally make their way to Android.

The Amazon Kindle Fire runs the Android 2.3 Gingerbread operating system, and not the Honeycomb tablet OS. Many have praised Amazon for doing that, but we see this as a big problem.

By running the Gingerbread OS, the device will be just like your regular smartphone. There won’t be a tablet-optimized interface, and the UI will be aesthetically unpleasing.

The only solution to this problem is the developing of Fire-specific applications. But for the developers to start working, the acceptance of Fire is important, and more than that there should be a mass adoption of the Amazon Appstore. If the Appstore doesn’t gain any more traction as a viable application store, the Fire will definitely burn.

Now let’s talk about the price of the device. This is one of the best things about the device because $199 is a seriously competitive price point.

Since the launch of the Apple iPad last year, customers have relentlessly complained about the price of tablets. You will also agree that a price tag of $400 and up for a tablet device is a bit outrageous. But things started to change as soon as the TouchPad fire sale began. The BlackBerry PlayBook is now available at a discounted price and the prices of some other tablets have also started creeping down.

Something similar has also happened after the announcement of the Kindle Fire. Many tablet manufacturers have started to rethink about their pricing strategy. Just to let you know, the Flyer tablet from HTC, is being made available now for just $299.99 at  Best Buy.

Some have predicted that the device will not only bring more true competition to the tablet market, but also bring down the average price.

But the difference is in the specs of the device. As you already know, the Kindle Fire is a 7-inch tablet which comes equipped with a 1024 x 800 IPS LCD touchscreen, a dual-core Texas Instruments OMAP processor and Wi-Fi. But 3G support is not there and no cameras as well. This is what helped the company to keep the price down.

On the other hand, most of the other tablets on the market nowadays offer awesome features including 3G and cameras. Therefore the prices of those tablets will be difficult to bring down. In short, we don’t think that the cost of the Amazon Kindle Fire will have any effect on the prices of other slates.

Another important thing to note about the new tablet is that it is an Amazon tablet. Although running Android, it caters to Amazon’s services and you won’t find remnants of Android in the interface.

Yet another thing that helped Amazon to keep the price down was the company’s decision to leave Google’s Android Market certification. If you were planning to buy the tablet with hopes of Android Market support, you will be disappointed. There is no Android Market and therefore no Google apps.

But luckily Amazon will not stop you from rooting your tablet. But if you do that, you won’t be able to enjoy any Amazon services. You will have to choose either Google or Amazon. But this will definitely help consumers to get their hands on a very cheap Android tablet.

So, do you think that the new tablet has what it takes to reach the topmost position on the market? You can leave your thoughts in the box below.

© 2008-2012 - All rights reserved | Privacy Policy