Microsoft Windows Phone 7 OS Set to Grab Second Position in Market in 2015; Android to Stay on Top

September 5, 2011, By Sanjeev Ramachandran

It’s more than clear that Android OS continues to stay on top when it comes to mobile devices. That doesn’t mean Microsoft Windows Phone 7 OS has no chance to make it anywhere near. It has been forecast that Microsoft will increase its share of mobile market from 4.2 percent in 2010 to 19.5 percent in 2015.

The forecast by Gartner and IDC says that Microsoft will push Apple iOS to third position. The first position has Google’s Android sitting pretty and that will be around 49 percent of the market in 2015.

Microsoft has stated that they find these calculations a bit conservative, but expect to make the 20 percent market share in 2015.

Microsoft is hoping that they will strengthen their position with their enhanced Mango version of its Windows Phone 7 operating system. The company is expected to add a boost to their marketing strategies and will partner with different hardware manufacturers in their efforts to rule.

As you might have already heard, Microsoft has plans to bring in enhanced features to Mango by including better social-media offerings. HTC’s two new phones, Titan and Radar will have the new enhanced OS and are set for sale in Europe by October 1.

We hear Microsoft will impart training to select members under their umbrella. With Nokia also having adopted Windows Phone 7 as their primary smartphone platform, it looks like better days are ahead.

The software giant has already announced agreements with Acer, Fujitsu and ZTE Corp to incorporate Windows 7 in their phones and have also released 500 new features. They hope HP’s decision to quit selling devices could also boost their sales.

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