Bring On The Hate: Black Ops DLC Sales Show Vast Increase In Activision’s Digital Revenue

September 1, 2011, By Christian Davis

It’s no secret that Call of Duty is one of the biggest and most lucrative franchises of our time. Breaking sales records and keeping players addicted to the game is something that the franchise is known for doing quite effectively. There are a healthy percentage of gamers on the Xbox 360 and Playstaion 3 who own a copy of Black Ops.  A bit over 23 million to be exact. Activision revealed this information today during an analyst call, showing consistent sales growth.

That’s a lot of games sold and that brings up the question of DLC. They title sold 18 million map packs since launch which equals to about 270 million dollars; making $7 million more than Modern Warfare 2 and $9 million more than World at War. People complained about each pack costing $15 each but that obviously didn’t affect the company at all and it also shows that those who complained may have been blowing hot air.

With numbers like that, the publisher as a whole must be doing well right? Of course it is. Digital revenue for Activision Blizzard  reached an astounding $1.7 billion dollars over the past 12 months. It will only increase when Diablo 3 launches as well. Blizzard will be taking undetermined fees off the top of player-to-player items sales. It’s bound to go up.

Hate on Activision all you want and fill their forums with deleterious comments. It’s obvious that their fan base is still very strong and it’s even more obvious that they still love Call of Duty and World of Warcraft.

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