Nikon Coolpix AW100 for Rugged Shoot

August 25, 2011, By Sanjeev Ramachandran

Shutterbugs will be more than interested with this bit of news. Nikon has a new point-and-shoot camera for all the hardy shooters out there.

The company’s first ruggedized compact, the Coolpix AW100, comes with some very cool features, plus a few extra treats. It’s a handy gadget to take along wherever you go, whether on top of a snow-capped mountain, or diving underwater with sharks!

The Coolpix AW100 can be used up to 33 feet underwater and will also survive a five feet drop heroically enough. You can take it down to a chilling climate of 140F (-100C) and still find it working perfectly.

The AW100 has a 16 MP sensor, with a top ISO of 3200, a 5x zoom that goes from 28 to 140 mm (35mm equivalent) and a 3 inch LCD. It can record videos of 1080p, and comes with a slow motion option of up to 240fps.

And these are the treats we mentioned, especially loaded for people who love to be outdoors. It has a GPS that can geotag your images as well as track your path when you go trekking so you won’t get lost in the wild.

Then there’s the digital compass, which is shown on the rear screen, as well as built-in maps for showing your way around. The Coolpix has this sly feature where its functions could be programmed to switch when you shake the camera (handy if you are perched on a ledge).

The gadget, at 6.3 ounces (179 grams), stays put in your pocket (just be careful it doesn’t fall out!). It comes in vivid colors of sturdy orange, typical black and thoughtful blue.

Nikon will put up the AW100 next month for sale, so if you have $380, you can pick up the bad boy. Its handle-without-care attitude should be appealing to the rugged guys, so if you are a tough cookie, then this shooter is for you.

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