Apple Exclusive Success Formula Makes Cupertino Company Stay on Top

August 23, 2011, By Sanjeev Ramachandran

It’s a known fact that Apple wears the crown of phone and tablet markets. However, it is not like Apple releases an iPhone or a tablet on a sunny day and people just love it.

There is more to the sequence than meets the eye; parts that are unobtrusive. Parts that are more like crucial elements, which alone results in the ultimate gain of the company.

Have you ever wondered why there are no Apple-like products in the market? Or why the second best products are more than a little different from the Numero Uno?

There is only one answer: EXCLUSIVITY. Here is what happens.

Apple signs exclusive deals with hardware manufacturers, thereby denying the competing brands the access to whatever Apple uses. The company is huge enough to bend things its way.

So the competitors simply do not have access to the hardware that Apple uses, which, by the way, is the best. Next, Apple improves from this strong base which the competitors do not have.

This is more than enough to widen the already existing gap between the best and the second best. Then one can imagine the state of the third best and below.

Also, marketing plays its role more than effectively in convincing people that their products are too cool. The result, people look for Apple-like products if they cannot afford Apple itself.

But the fact is that there is no Apple-like product in the market. The best thing that Apple does is to come up with the perfect mix of the three elements.

They do it right in the core itself. After all, Apple is Apple, nothing else is.

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