EA Still Dissing Activision

August 22, 2011, By Christian Davis

Activision recently called a truce on the persistent bickering between them and EA. Whenever the name Activision is brought up, there’s an impetuous uproar of distaste and hatred that arises. Most gamers already love bad mouthing Activision and love it even more when other companies do it. Naturally, when you call a truce, the other recipient usually accepts and lets things go. Not EA in this case.

Electronic Art’s corporate communications vice president Jeff Brown took Activision’s truce and threw it in the trash after repeatedly stepping on it and lighting it on fire.

“Welcome to the big leagues Eric – I know you’re new in the job, but someone should have told you this is a competitive industry.”

Brown didn’t stop there though. He really wanted to let Activision know that they’re not here to be friends:

“You’ve got every reason to be nervous,” Brown continued. “Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you’ll be out of the category in 2-3 years. If you don’t believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk.”

That’s just plain mean.

Will Battlefield 3 outsell Modern Warfare 3? It’s possible, but I wouldn’t count on it. It will however bring a lot more games over to the Battlefield series especially when there’s a strong rebellion of gamers against Modern Warfare.

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