Asus Gearing Up to be Among Largest Android Tablet Makers

July 15, 2011, By Sanjeev Ramachandran

Looks like Asus is on an acceleration mode when it comes to their Android powered tablets. A close look at the goings on at Asus’ labs will bring to the fore the dedicated approach the company is putting in so as to surge ahead. If things work out, Asus will be one among the largest players in the Android territory.

Going by what touch screen panel makers hint at, this is a certainty. It is even being forecast that Asus will even be able to even outperform heavyweights such as Motorola and RIM in the tablet space. Analysts believe that the company would even narrow down the lead set by Apple iPads over the past one year.

It is a known fact that Asus had been battling woes some time ago. However, the company themselves had been caught surprised by the demand the devices from their stables have begun generating.

Statistics reveal that the company’s shipment of Android tablets like the Eee Pad Transformer might touch 1.2 million to 1.5 million in the summer. The numbers are expected to rise further by the fall season.

It is being said orders have risen to 4.5 million tablets during the past six months. The company’s target of shipping two million tablets during the whole year seems to be headed to be pierced.

Tablet models such as the MeMo and Eee Pad Slider are expected to take Asus to a higher performance terrain. It may be recalled that the company had even gone in for price reduction exercises.

For instance, the Eee Pad Transformer now comes for $399. The tablet with a 10-inch IPS-based display, hybrid battery and notebook dock for that amount is a steal.

We are just closely watching what the strategists at Asus have up their sleeve to rule over the tablet arena in the near future.

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