Apple iPad Credited with 89% of Global Tablet Web Traffic

June 24, 2011, By Sanjeev Ramachandran

If you are a proud owner of an Apple iPad, you may be accused of contributing to the ever increasing web traffic! It has been revealed that Apple’s iPad is responsible for 89% of worldwide tablet traffic and 97% in the US. Anxious to know more on that? Read on.

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The info comes courtesy of a ComScore study on this domain. ComScore’s global Unified Digital Measurement (UDM) data utilizes census-level information from tagged web page content, and provides critical insight into traffic patterns sourced from the wide array of devices today.

A variety of digital business questions are being answered due to the availability of different reporting dimensions in this service. A wide array of capabilities like the share of smartphone and feature phone usage by OS, carrier share of smartphone traffic, OS share of carrier traffic and the like can be reported.

From what we see in ComScore’s new Device Essentials traffic-tracking service, Apple contributes to 53% of non-computer device traffic: 23.5% from iPhone, 21.8% from iPad, and 7.8% from iPod touch.

Apple is followed closely by Android, with over 36% of the market, and the majority comes from smartphones. While Android tablets bests Apple in the smartphone space (35.6 percent vs. 23.5 percent), they lag significantly in the US tablet market

Try doing a scan geographically, and you will know Canada leads in iOS adoption with Apple contributing to 83% of the non-computer device traffic. Brazil’s share, at second place, from the iPad stands at 31.8 percent.

No other company has been able to cut Apple’s reign globally, but with more and more new brands like Amazon and HP surfacing in the future, Apple is sure to have a tough game. If you are interested in statistical data in all detail, you will find it here. Tell us your take on these findings.

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