Asus Eeepad Transformer Rage Triggers Tegra 3-Powered Sequel; Coming this Oct

June 23, 2011, By Sanjeev Ramachandran

Any guess on who is the largest tablet brand at the moment apart from Apple? It’s Asus. Yes, their Eeepad Transformer has become a smash hit in the market and the popular demand saw them shipping out over 400,000 units in the first quarter of 2011. With a few more months left for the year to end, they are guaranteed to have a top spot in tablet world.

With many tablets lugging a performance below what Apple’s iPad series has mustered, we are filled with a sort of dread at the news of another tablet’s birth. But thankfully, the Asus Eeepad Transformer helped clean the slate.

What’s more, pleased with the furore their Eeepad has caused, the company is setting out for the holiday release of their second generation Transformer powered by Nvidia’s new Tegra 3 quad-core Kal-El processors, along with the new version of Android –  Ice Cream Sandwich. So we need to expect the device by October, probably.

Asus is also set to grab Nvidia’s number one customer spot from Acer. We also hear they are placing around 2.5 million orders for their Tegra 2/3 CPUs. With so many Tegras in their pocket, they are sure to use them in their yet-to-be released Chromebooks.

The current tablet employs Asus’ netbook expertise, including a keyboard dock, which apart from making typing easier, also doubles the battery life and boosts connectivity. It looks glossy black and rather iPad-like and has an impressive sense of quality.

What intrigues us is the news that asserts Asus is not making gold with their Eeepad Transformer. Despite the use of standard components, the low price of $400, is allegedly, not making any contributions at the profit level. But these are the factors that have seen the tablet’s rise to fame. The low profit margin shouldn’t be too worrisome for the company, as they make most of their money from optional keyboard docks.

Profit or not, Asus certainly has a winner up their sleeve and by this year-end, Apple will have another competitor to reckon with.

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