Mercedes-Benz Own App Store in the Making

June 22, 2011, By Sanjeev Ramachandran

The lure of web apps is so strong these days that even the automotive industry is hesitant leaving them alone. Mercedes-Benz is looking to expand into the software market, by releasing apps “that make the life of the Mercedes driver even more comfortable.”

It looks like Mercedes is out to follow another prince of the road, BMW. Bavarian Motor Works issued their own apps for its 2011-12 cars, using the brand’s Internet access service.

While Mercedes-Benz has previously had a go at iPad integration and model-specific apps for other platforms, this would mark their maiden venture into their own apps creation and distribution system. Their previous apps included the Mercedes-Benz mbrace, using which you could lock or unlock your car doors and remotely send destinations to your in-vehicle navigation system.

As of now, we don’t have the specifics about what apps would be available and how they would be delivered, but it is quite clear that Daimler’s high-speed in-car wireless internet is in the offing.

The issue here is the infrastructure. The automaker’s chief designer, Gorden Wagener has been quoted as saying by Automotive News Europe, that:

“Without a data infrastructure that permits fairly high transmission speeds into the car, it’s no fun and it doesn’t make sense”.

It sure doesn’t!

While the idea of more computerized, intelligent, and interactive cars does seem to be a charming development, we have to ask whether it will turn out to be a dangerous distraction. What do you think?

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