Modern Warfare 3 Is TIME Magazine’s First Videogame Tie-In

June 14, 2011, By Christian Davis

One of the most well known and read magazines of all TIME (eh, eh?), TIME Magazine is tying to appeal to a younger demographic this time around, which is wise since the internet has affected printed publications significantly. How are they doing? Have a videogame tie-in with one of the most played franchises in history.

Activision received permission to use TIME Magazine’s  universally known cover design in the game as well as use the cover as a promotional poster gamers will receive if they pre-order the game(shown below). It’s Great marketing.

In an interview with the New York Times, Publisher Kim Kelleher stated that “this is where the boys are. This is a great way to connect with millions of people we might not have otherwise connected with.”

Makes sense, though I doubt that those who don’t already read the magazine, will not pick up another issue after this. It’s a great idea that other companies should start to look into rather than make fun of their competitors marketing strategies. Talking about you EA.

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