Apple Mapping Service in the Works; Cupertino’s Goodbye to Google Maps?

April 28, 2011, By Sanjeev Ramachandran

If you would remember, Apple had – in last July-  acquired a French Canadian firm which develops mapping software. We get to know that the Cupertino company had reportedly acquired only the talent pool in the firm called Poly9 than their assets.

Mainly focusing on developing mapping software, Poly9 never had their own database assets which an acquirer can eye upon. But here the rewards come other ways. Though a small firm, Poly9 had big shots like Microsoft, Yahoo, MSNBC, Skype, and the North American Aerospace Defense Command (NORAD) as part of their clientele.

They used to develop mapping software and used to work with the mapping data available from Google Maps or similar services. That means, the acquisition by Apple points to the highly-talented human resource pool in Poly 9 being brought in.

The move indicates certain other interesting aspects as well. It has given enough unofficial confirmation to the rumors that Apple is working on its own mapping service.

The acquisition is, in fact, the first indication towards a divorce between Apple and Google Maps, which is currently delivering the mapping service for Apple product users.

In a similar move, Apple had acquired another company of the same nature called Placebase, in last October. The company is now looking for engineers for ‘iPhone and iPod touch Maps team”, via an advertisement.

So that brings us to the main debate going on these days. Easing of privacy concerns about how they handle your data is the point that Apple now wants to drive home.

As per the company revelations, they are just collecting anonymous traffic data to build a crowd-sourced traffic database and that is being done with the hope of providing iPhone users with an improved traffic service in the next couple of years.

What do you think about that?

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