Dead Island Logo Censored in the United States

March 23, 2011, By Christian Davis

Due to the Entertainment Software Rating Board’s restrictions (ESRB) the Dead Island box cover has to be altered. The original box art (shown below) illustrated a man who hung himself which was used to the the “I” in the word island.

A member from the development team, Deep Silver,  informed IGN that this will happen before the game’s release, however the games logo for the game will not change in Europe. The new logo design now shows a zombie walking on the beach instead (displayed below).

It’s still a nice image, but really takes away from the tone of the game. The hanging man did symbolize that there was no hope on the island and death was an easier escape.

The ESRB responded to IGN on why the box art had to be changed:

The video game industry has set guidelines about the types of content that are appropriate in advertising and marketing materials, which includes game box art. According to those guidelines the depiction in the logo was not compliant.

We never censor or dictate in any way what type of content can be included within a game. However, a game’s marketing materials are seen by an audience that is much broader than that which actually purchases the game itself, so we enforce industry-adopted guidelines as to what is suitable for inclusion in these materials.

Makes sense, but is still unfortunate. Dead Island is still set to release this year.

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