Sony buys Hawk-Eye: Ball tracking technology currently used in ICC Cricket World Cup & Tennis could be used by FIFA as well

March 9, 2011, By Shawn Wagnon

Sports is turning to technology in an attempt to prevent officiating errors and correct the mistakes that seep in due to the human element in sports. Whether you are an umpire in Cricket or Tennis or a referee in the high-paced, tense Soccer contest, a mistake from the official is possible. Hawk-Eye, a ball-tracking technology developed by UK based Hawk-Eye Ltd has been used n the last couple of years extensively in both Cricket and Tennis to eliminate the howlers. With FIFA thinking about adopting it for goal-line technology, Sony sees big potential and has swooped in!

Sony has bought the UK firm Hawk-Eye Ltd as talk of FIFA experimenting with goal-line technology has resurfaced once again. This is to take the pressure off of on-field referees as technology determines whether the ball has crossed the line or not in case of close calls. Remember that Sony did broadcast the 2010 FIFA World Cup in 3D in specific markets and this will only further help strengthen that partnership.

Both Cricket and Tennis have gained enormously thanks to Hawk-Eye apart from the viewer experience also being enhanced. The current ICC Cricket World Cup 2011 in India has seen several decisions being made so far suing the technology. No doubt Sony sees big bucks coming in from Hawk-Eye in the future and so do we… Very clever move indeed!

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