RIM BlackBerry PlayBook Gets 7 digital’s Music Store App

March 9, 2011, By Sanjeev Ramachandran

We have been tracking developments with regard to the RIM BlackBerry PlayBook tablet to bring to you whatever details trickle out of the RIM labs from time to time.  The latest we have found is a new app for the PlayBook, which comes as a result of the technology company’s association with digital music provider 7digital. The app brings to the BlackBerry tablet a  Music Store.

The new deal between the two entities will see MP3s pre-installed on the BlackBerry PlayBook tab. This, in turn, will enable users to browse, preview and purchase tracks from a catalogue of over 13 million MP3 files. It will be made available for on-device purchase when the PlayBook arrives in the US and Canada later this year.

Usually 7 digital offers MP3s that are DRM (digital rights management) for free. It also offers music tracks online using Microsoft DRM, but this is not likely to be included in the PlayBook.

A notable aspect is that users can search for tracks, albums and artists and preview tracks before purchasing. Moreover, users can also discover new music through 7digital’s recommendation technology.

We are not yet sure whether it has got video downloads. However, the new joint venture between RIM and 7 digital is viewed as the former’s attempt to compete with Apple’s iTunes and the iPad 2. If it has gain an upperhand, RIM has to incorporate a few higher-end applications as well.

As you know, PlayBook is a much talked about tablet featuring a 7-inch screen (Watch our hands on review here).  It is rumored to arrive by April 10. We also came to know that initially the tablet will be available as a WiFi-only model. A WiMAX version for Sprint may arrive later in the year. As for this new app, the prices for PlayBook users will match the prices on 7digital.com.

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