Cheaper iPhone is being considered, says Tim Cook: Apple COO commits to nothing concrete

March 1, 2011, By Shawn Wagnon

Bernstein Research analyst Toni Sacconaghi got chatting with Apple COO Tim Cook and while the interview revolved largely under the general strategy that Apple has in place and the future direction of its products, the idea of a cheaper iPhone surfaced once again. Now, people seem to assume that a cheaper iPhone is naturally one that is smaller, but that might not be the case.

It could be something that comes with fewer features than its more expensive cousin and yet gives a vast majority that cannot currently afford one, to sport an Apple iPhone. Here is exactly what Tim Cook had to say according to Toni Sacconaghi about the idea of a cheaper iPhone:

“While Tim stopped short of explicitly stating that Apple would pursue a lower price iPhone, he did state that Apple was working hard to “figure out” the prepaid market and that Apple didn’t want its products to be “just for the rich,” but “for everyone”; he also stated that Apple “understood price is big factor in the prepaid market” and that the company was “not ceding any market.” Cook noted that Apple executives – including himself – had spent “huge energy” in China, noting that it is “a classic prepaid market.” He further noted that the handset distribution model was poorly constructed and that Apple would look to “innovate” and do “clever” things in addressing that market.”

So, while all this s still tentative talk and nothing concrete, it is nice to know that the idea is being bounced around in the Apple offices. Now, they want an improved and revamped delivery system for the cheaper prepaid iPhone. Hopefully we will get to that point soon.

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