Microsoft & Nokia Join Hands to Create New Global Mobile Strategy (Video)

February 11, 2011, By Sanjeev Ramachandran

In a move to bring back their lost dominance in the market, Nokia and Microsoft has announced partnership in developing a new mobile strategy which will help both the ailing giants to improve their market performance.

The strong competition from rapidly popularizing Apple smartphone devices and Android devices has made considerable dent in the market share of Nokia in recent times.

Despite its attempts like rolling out Windows Phone 7 Os for smartphone devices, Microsoft still is in a pathetic condition as far as the market performance is concerned. This has made both the two giants to join hands which, we can hope will help evolve certain excellent results.

The alliance is meant to create a ‘global mobile ecosystem’ together.  With the partnership, Nokia will be using Windows Phone 7 as the primary platform for its smartphones.

Both the companies will combine services as a part of the new alliance. Nokia’s application and content store will be integrated into Microsoft Marketplace. Similarly, Bing will become the search engine for Nokia phones while Nokia Maps will become a part of Microsoft mapping service.

Currently, both the giants are aiming to leverage the combined performance with excellent contribution to each other’s area of expertise. In that way Microsoft will be focusing more on the software development front while Nokia will showcase its best effort in hardware optimization, language support and other areas of its expertise.

Here’s the announcement:

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