Fruit Ninja’s a Windows Phone Hit

February 4, 2011, By Christian Cawley

Among the legion of Xbox Live games on the Windows Phone 7 comes Fruit Ninja, a title already available on Android and iPhone that is nevertheless looking like one of the first big hits for Microsoft’s new mobile platform.

Fruit Ninja - Windows Phone hit

While it’s not exactly a killer app – that would be Xbox Live integration itself – Fruit Ninja has apparently sold “tens of thousands” of copies. That’s sold, as opposed to the app being downloaded free. A quick check of the Windows Phone Marketplace reveals an app costing under $5 that is raking in plaudits from user reviews – and a few complaints about the price.

Shainiel Deo, CEO of Fruit Ninja developer Halfbrick Studios says:

“I think Microsoft could be doing more to promote the phone and hopefully we’ll start seeing that soon.”

Which is an interesting point – although an amusing TV campaign has been waged over the holiday period things seem to have dried up. With the financial muscle that Microsoft has, all they should need to do to capture higher sales is employ a more powerful ad campaign – focusing on Xbox Live – and drop the contentious prices for Xbox Live titles to something more realistic.

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