RIM Targets 1 Million PlayBook Sales

January 14, 2011, By Christian Cawley

Set for release in March/early Q3 of 2011, the BlackBerry PlayBook is Research in Motion’s self-designated “professional-grade tablet” which they’re expecting big things from.

While their mobile phones creak under the weight of sticking to the same formula after 10 years of push email, the BlackBerry PlayBook is looking more and more like the one true competitor to the Apple iPad, especially with Windows 7 tablet previews so far underwhelming and the Android slates being a bit too “phone”.

The BlackBerry PlayBook tablet from RIM

If you haven’t already caught the gen on the PlayBook, the device wields a 1Ghz, dual core processor and 1GB of RAM, and is capable of symmetric multi-processing for efficient workload sharing.

Where the PlayBook really kicks Apples is in its ability to not only support HTML 5 but also Adobe Flash 10.1 – this is really going to open up a hot battleground for supremacy in the “rich media web” stakes, with the RIM device also designed for minimal power use in order to get almost a full day out of the battery.

Connectivity comes in the shape of Wi-Fi (802.11 a/b/g/n) and Bluetooth as well as 4G on certain models, while 3G network access is available via a tethered/hotspot BlackBerry smartphone.

When the facts are laid out like that, it is no wonder that RIM have ordered production of 1 million devices to meet the launch date.

With other tablets available for $450 to $600, RIM have stated that the PlayBook will be competitively priced, so expect it to be placed in the same bracket.

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