LG Remain Positive on Windows Phone 7

January 14, 2011, By Christian Cawley

As one of the Windows Phone 7 launch device manufacturers LG have been involved with design and development of suitable hardware from an early date – and therefore have a unique insight into development of Microsoft’s new mobile platform and its success so far.

The LG Quantum 7 Windows Phone 7

While there is little noise coming from Microsoft about the success or otherwise of the Windows Phone 7 platform (did they leave it too late to discard Windows Mobile) in its first few months, LG have been a little more forthcoming with their opinion about the platform that while stylish, fast and efficient has so far failed to set the world alight in the way that iPhone and Android did.

As far as LG are concerned, Windows Phone 7 is going well with certain market segments. According to James Choi, LG Electronics’ marketing strategy and planning team director:

“There is a lot of scepticism at the moment, but once Windows Phone 7 handsets that are mid-tier to low tier start appearing the market share will grow. Right now it’s only exclusively present in a high tier, because of its hardware requirements, and that’s limiting growth”

This seems to be a pretty clear statement: the phones are too hi-spec. Various low tier Android devices are available from LG and they have helped to spread the operating system – but while delivering success for Android, these devices are slow and do not represent a good user experience for the platform.

Until Windows Phone 7 devices are available that are affordable (which will require a reduction in manufacturing costs as these handsets run on 1GHz Qualcomm Snapdragon processors) as mid-tier devices then the platform is going to be limited to enthusiasts and Microsoft fanboys.

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