New Kindle Web App Being Launched by Amazon Tomorrow

December 7, 2010, By Alex Ion

Amazon have officially announced that tomorrow they’ll be launching a new web app version of Kindle. And the timing couldn’t be better than that as the giant store is trying to take on Google which have just recently (yesterday) took the wraps of their new eBookStore.

According to the company, the new Amazon Kindle Web App is meant to “enable users to read full books in the browser and any website to become a bookstore offering Kindle books”. That’s exactly what Google are trying to do with their ebooks, too.

From what we know, the old Kindle web app was far from being popular as it only allowed users to read first chapters previews of books online. Now the new application will change that.

Kindle for the Web “is all the more reason to say that cloud-based reading is not a strong differentiator for Google on the consumer side,” said James McQuivey, an analyst at Forrester.

So who will win? Google’s open, cloud-based system, or Amazon who is a well-established company with years of experience in selling e-books? Would it matter if Amazon actually “owns” half of the market when it comes to black-and-white e-readers?

What do you folks think?

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