State of the Market in the Tablet World; iPad Dominant, But Has Flaws [Infographic]

November 18, 2010, By Alex Ion

Apple’s iPad has become a winner in the fierce tablet war, and while the sleek device has proved dominant on a young market that is just shaping up, it looks like it has flaws.

According to a survey conducted between 15-18 October by an independent polling company on 3,000 respondents in the UK, the iPad has its weak points that other companies are trying to improve on.

iPad: Who Could Be the David for their Goliath?

We’ve said it a number of times and we’ll say it again; with so many contestants, it looks like 2011 will be the year of the tablet. Apple is leading the way with the iPad, but when you’re breaking ground (like they did) with a product that proves successful, it’s a fact that lots of companies will try to improve it and deliver a better experience. That’s exactly the case here.

  • The biggest chances to take on the iPad is Dell and RIM, followed very close by Samsung. The study revealed that the three companies have the largest amount of public trust in the tablet market, after Apple.
  • Another interesting aspect is that the price is a key factor when deciding what to buy, at least for women. Men however prefer the value of breadth and the quality of features. Both men and women are interested
  • Speaking of price, if a competitor comes up with a cheaper tablet than the iPad, the market will react to the change. Apparently, a $160 discount and more than 30% of the market will move away from the iPad.
  • The things that people want from a tablet are pretty simple. Most of them need it for instant access to the web, followed by those who use it for staying in touch with friends on social networks, as an e-book reader or as a mobile entertainment device for watching movies or listening to music. But the nice part is that older demographics indicated the highest interest in purchasing a tablet.

Bottom line, the iPad is now synonymous with a tablet device, and unless its competitors won’t come up with a cheaper but beefier version (which will still have to fight with Apple’s branding geniuses), it will still rank #1.

Check out the infographic below for more information, and let us know what you think in the comments.

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