Garmin-Asus Parting Ways; To Bid Goodbye to Each Other in Jan 2011

October 22, 2010, By Sanjeev Ramachandran

Gramin-Asus will end their deal to make smartphones,  by January next year as the two-year co-operation agreement signed by the companies is racing to a close. Developments hint that Gramin-Asus will no more exist as a joint venture.

Asus will go back to making its own digital devices while Gramin will focus back on their healthy game of developing navigation and communicative devices to in marine and aviation sectors.

An end in the agreement and death of Gramin-Asus will not affect Asus from manufacturing phones or devices with Gramin providing navigation and mapping support. But the brands will stand separate, as in the pre-agreement period. Officials from both the companies have hinted about this in interviews given to the media. However, no clues about the fate of users of their products like Graminfone and nuvifone M10.

Venturing into smartphone market was not a very inspiring experience for Gramin. With hardware issues, battery recalls and a delayed first model release, Gramin had a tough time in the new turf.

Gramin found its smartphone section seriously underperforming in the financial front and was trying aggressively with T-Mobile and other carriers to improve the market share of their products in the competitive smartphone market space.

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