Barnes & Nobles Nook Heads for Wal-Mart

October 22, 2010, By Sanjeev Ramachandran

Wal-Mart is set to sell Barnes & Noble’s dedicated e-reader, Nook, through 2500 of their stores. They had recently started off sales of the iPad and the Sony Reader through their outlets. Barnes & Noble launched their e-reader device as a contender against the Kindle e-reader from Amazon.

Kindle is now sold through HMSHost stores, Staples, Best Buy and J&R and keeps with it a major share of the e-reader market.  Nook started slow in the market and now the makers claim that its sales are crossing the expected mark.

The company has started making benefits from their e-reader this year onwards, and are hopeful in expanding their market share with the tie-up that they now has with Wal-Mart, says NYTimes . In the e-book market, the growth has been impressive with an 8% share that it claims in the overall book sales.

The prices of e-readers have dropped when compared to the last year with the increasing popularity and competition. Barnes & Noble’s Nook comes in two versions that will be priced at $199 and $149 whereas the latest versions of Amazon Kindle will bear a price tag of $189 and $139. Earlier both the companies had priced their devices at $259.

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