In the last 48 hours Google has been doing something rather interesting to their indexing algorithm. Many website owners are complaining that new articles are not indexed in Google Search, or if they are, they all have some nasty Feedburner tracking codes towards the end of the URL. What’s up with that folks, cause it’s not only DeviceMAG and a big number of blogs we follow — it’s also happening to TechCrunch and Mashable.
While I’m not a professional SEO, I know a thing or two when it comes to optimizing a website. So what may have caused all these problems? Here are a few speculations:
1) Google is onto something BIG. Google’s algo is a never ending story, we know that, but big updates like Caffeine (one of the most “refreshing” update for SEOs, ever, that brought major infrastructure changes to the game) are usually rolled out to make things in the search, more accurate. Maybe Google making tests?
2) Feedburner borked, somehow. Indexing issues have been noticed for many websites/blogs — large or small. And the results are either “Your search for [URL] did not match any documents” or if they are found, the indexed URL look silly. Here are two examples from Mashable and TechCrunch (click images for larger view)
As you can see the indexed articles have the FeedBurner tracking codes in the URL, instead of a clean URL.
Update: Many other “bloggers” have noticed that their articles are not indexed in Google Search or Blogsearch since the 19th — many of them also mentioned much lower levels of traffic. It looks like something is indeed happening in Mountain View.
What do you think folks? Any issues with your sites?