Apple Media Event on September 7, According to Bloomberg

August 25, 2010, By Sanjeev Ramachandran

Apple is said to be gearing up for  a special event on September 7 and that event might see the company unveiling new iPods and the new Apple TV. Bloomberg has reported that a new Apple TV, rumored to be renamed iTV, will come with a more tempting $99 price-tag.

It will be equipped with a smaller hard drive, used primarily to screen content from iTunes. Apple is expected to hold the media event two weeks ahead of the start of the new prime-time TV season in the US and that the company is in advanced talks with News Corp. to let iTunes users rent TV shows for just 99 cents. Bloomberg added that other media companies are also in talks with Apple about similar 99 cents offers.

The company is also likely to unveil a new iPod Touch with a higher-resolution display, similar to the display featured on the iPhone 4. It is expected to not only come with a 5-megapixel camera on the rear, but also a front camera as well. The date of September 7 is the last day of Apple’s Back to School promotion campaign. So that’s a really great timing. But we will have to wait a few more days for a confirmation on that front.

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