Xbox Live Service Fills Microsoft Coffers; Rakes in $1.2 Billion Revenues in Fiscal 2009

July 8, 2010, By Sanjeev Ramachandran

Xbox Live is on a roll. Fiscal 2009 has witnessed revenues to the tune of $1.2 billion flow into the Microsoft coffers thanks to the popularity Xbox Live has been enjoying. As per statistics revealed, close to 12.5 million Xbox Live users have paid an annual user fee for the year 2009, up till June 30th. The annual fee paid for playing games online has been a good sign for the company, which in effect has proved that Xbox Live reigns high on gaming enthusiasts’ minds.

For the year ended June 30th, about 12.5 million Xbox Live users paid an annual fee to play games online which Bloomberg says would account for about $600 million in revenue. Try comparing it with 2008 figures and it would be clear that the revenue has zoomed $800 million during that year to the current numbers. And, that , indeed is, a hefty rise. It is being recorded that half  the Xbox Live’s 25 million users paid an annual fee to play games online like “Call of Duty: Modern Warfare 2” in the year ended June 30, raking in close to $600 million.

Microsoft’s Entertainment division is seeing the rise in revenues as a good reason to smile as Zune media players have been hitting the trough as of late. Added to such a scene is the slowdown in sales of smartphones and even the Xbox 360 console. Now with the 2009 figures heralding better times, Xbox Live has in fact aided Microsoft’s Entertainment wing to bring in a sense of loyalty among customers. This also marks Xbox Live online video-game service’s first hit at the $1 billion revenue mark in the year that just ended and that has been aided effectively by sales of movies, avatar accessories and the like.

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