iPad Boost for Apple in Japan; Survey Findings Reveal Popularity of Apple Device

June 10, 2010, By Sanjeev Ramachandran

It is not just the US where the Apple iPad is being picked up like hot cakes. Out there in Asia, Japan to be precise, the Apple tablet is set to make waves in a major manner. The arrival of the tablet has in fact impacted the notebook market as a whole. A survey on how the iPad will perform in the Japanese market has revealed that the device which was launched in Japan on May 28 – just a few days ago  – has helped Apple to eclipse home grown major Sony by a mile.

The survey, by Tokyo-based market research firm BCN has found that the iPad as been driving Apple’s share of the domestic notebook market and the numbers have more than tripled in May on a month-to-month basis and touched the 11.5% mark. Japan’s handset market had earlier itself welcomed the iPhone with enthusiasm and the survey results say that the iPad is set to replicate this success.

BCN banked on POS data collected from among 2,364 electronics retailers in Japan and found that the Apple share in that segment stood at just 3.5% in April.However, as soon as the iPad launched on May 28, the company overtook Sony, which at 9.3per cent, declined to No. 5 in the notebook sales ranking. It has been revealed that the iPad has been selling about three times faster than the iPhone did in the first ten days of unveiling in the Japanese market.

The notebook market, in the meanwhile, continues to be dominated by Toshiba, Fujitsu and NEC in the first three slots respectively. However, with the new Apple device coming in, the whole scene seems like going through a shake up.

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