Motorola and Verizon enter deal to launch two Droid phones in July

May 28, 2010, By Sanjeev Ramachandran

It has been revealed that Motorola is teaming up with Verizon Wireless to release two new Droid handsets in the month of July. According to an insider leak, Motorola had convinced Verizon to promote the new phones as aggressively as it promoted the Motorola Droid when it was released in November 2009.

One of the phones to be released will be called the Droid Shadow which will feature a 4.1-inch touchscreen display and is rumored to carry an 8 megapixel camera as well. The phone is also predicted to be the first phone in the Droid lineup to consist solely of touch-based operations. Recording and playback of HD videos will also be possible on this device which is being called the fastest Droid from Motorola. Although the second device has not been revealed as yet, it is expected to be either a budget-priced Android handset or an improved model of the Droid with a keyboard.

The launch of the Droid last year was preceded by a strong promotion campaign for the phone by Motorola though the “Droid” brand actually belongs to Verizon. The intensity of the campaign for the new phones might be slightly less as Verizon could be involved in marketing the rumored CDMA iPhone 4G as well.

Motorola’s success with the two handsets to be released, could change the face of the cellphone market in the US. The company has found it difficult to display itself as an OEM focused more towards smartphones, despite the recent profits that it earned. Its latest strategy to depend heavily on the Android platform and Verizon will be tested with the launch of the two phones. Earlier, Verizon had selected Taiwan-based OEM HTC Corp. over Motorola to manufacture the Droid Incredible smartphone.

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