Apple iPad Begins European Sales Journey; Carriers Line Up Luring Offers

May 28, 2010, By Sanjeev Ramachandran

Apple has kicked off a marketing extravaganza to sell its iPad in the European region. The sales push comes as part of the launch of the iPad in the United Kingdom and other regions of Europe, such as France, Italy, Spain, Switzerland and Germany. Carriers of the likes of Vodafone Group, France Telecom SA’s Orange, Deutsche Telekom AG’s T-Mobile and Spain’s Telefonica SA have pre-announced data plans for the much hyped Apple device.

Further to the launch of the iPad in these regions, Apple is lining up the roll out of the device in Austria, Belgium, Ireland, Luxembourg and the Netherlands by July this year.

From what we get to know, carrier networks have arrayed luring plans to get customers on board. In the UK telecommunications market, Hutchison Whampoa’s 3 network will offer the iPad for £7.50 a month for 1GB of data.  Similarly, the device will be available on Orange at a cost of cost £25.  The carriers are also offering pay-as-you-go and daily price plans too in a bid to lure customers.  Apple has already said that the retail price for the product in the UK would be £429 for the 16GB Wi-Fi-only model, while the 64 GB version would come for £599 and upwards of £529 for the 16GB Wi-Fi/3G.

Besides, Apple has also entered into an exclusive deal with computer retailer DSG International to offer the tablet in DSG’s UK outlets, starting today.

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