Roku gears up for live streaming of Ultimate Fighting Championship matches

May 17, 2010, By Sanjeev Ramachandran

 Roku, the Internet-enabled set top box maker, has signed a multi-year agreement with the Ultimate Fighting Championship (UFC) which will enable the company to stream UFC matches live on its devices.

The first live UFC match to be broadcasted by Roku will be between former UFC light heavyweight champions Quinton ‘Rampage’ Jackson and ‘Suga’ Rashad Evans, that will be held at the Garden Arena of the MGM Grand hotel in Las Vegas on May 29th. 

The UFC Channel, which will be available from Roku’s Channel Store, will show also show archived matches. Other UFC events such as weigh-ins, pre-match and post-match press conferences, interviews, behind-the-scenes clips can be viewed on the channel as well. With a clean and simple layout for the channel, HD content can also be viewed with the proper connection speed. A preview of the channel showed the quality of streaming to be of high quality, without any flaws. The service also allows for paid content to be saved to the user’s UFC account which can be viewed again by the user for free at their convenience. Pricing for the events has been fixed at $ 44.99 for live streaming of matches and $1.99 for archived fights.

The UFC Channel is the third sports channel in Roku’s list along with channels that broadcast Major League Baseball and National Basketball Association games. Roku also streams pay-per-view content from sites such as NetFlix.com and Amazon Video on Demand.

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