New Adobe Ad Campaign Targets Apple: No Flash Support For iPhone Has Become Political

May 14, 2010, By Intermaggio

Apple has a long history of working with Adobe, from using their Postscript language for a laser printer to investing and owning 20% of the company at one point. To say the least, the companies worked very well together for some time. Recently though, tensions have been rising between the two tech giants, and Adobe has decided to make things public with a surprise ad campaign, smearing Apple for taking away personal freedoms.

It all started with this letter from Steve Jobs, explaining very publicly why Apple had no interest in supporting flash for the iPhone:

I wanted to jot down some of our thoughts on Adobe’s Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Adobe has characterized our decision as being primarily business driven – they say we want to protect our App Store – but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain.

Jobs goes on to explain that Apple will be supporting the open standards of HTML5, CSS, and JavaScript as alternatives to Flash, which has a bad track record and is by almost all definitions a closed system.

Adobe responded to this very critical, very public letter from Apple by starting a scathing ad campaign that you can see above. Clicking the ads will bring you to Adobe’s own open letter regarding their frustration with Apple:

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company – no matter how big or how creative – should dictate what you can create, how you create it, or what you can experience on the web.

It’s interesting that they should word it in such a way- both Adobe and Apple have long track records of being very closed about their software, and they’re now attacking each other for it. As always, we’ll keep you updated as the story unfolds.

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