Android pushes aside iPhoneOS to become second in US smartphone market : NPD

May 10, 2010, By Thomas Antony

This was to happen sooner or later and now it has. According to market research firm, NPD, Android has successfully pushed aside iPhone OS to come up as the second most popular OS in the US smartphone market in the first quarter of the year. While still far behind RIM’s Blackberry OS, Google has plenty to be happy about with a solid 28% market share for Android compared to Blackberry’s 36% and iPhone’s 21%.

A lot of the growth can be attributed to strong marketing campaigns and support from carriers such as Verizon. For example, Verizon’s Buy-one-get-one free offer on all its handsets, which also helped Verizon maintain its market share at 30%. Other statistics from the group’s report points out that the average price for mobile phones in the first quarter was $88, which is a 5% increase over the average price in Q1 2009. This rise has mainly been due to a larger demand from the consumers for messaging phones and smartphones. Smartphones cost an average of $151 in Q1 2010 which is a 3% decrease from the last year.

NPD’s data is compiled from more than 150,000 online consumer research surveys each month. The surveys are based on a nationally balanced and demographically-representative sample, and results are projected to represent the entire population of U.S. consumers.

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