O2 Voted Best Mobile Broadband Provider in the UK, Second Year in a Row

April 1, 2010, By Alex Ion

For the second consecutive year, UK carrier O2 ranked highest among both fixed and mobile broadband Internet service providers and in Britain, with Orange, T-Mobile, Vodafone and 3 following suit.

The award came in after an independent survey by J.D. Power which measured customer satisfaction, which said that the main drive was O2’s customer service and technical support, their offerings and promotions.

“While many Internet service providers offer discounts and rewards when customers initially sign up for or bundle services, incentives for ongoing loyalty have the greatest positive impact on overall satisfaction,” said Stuart Crawford-Browne, senior manager of service industries research at J.D. Power and Associates.

“Loyalty rewards provide an important and impactful opportunity for ISPs to differentiate themselves, particularly in the increasingly competitive market landscape in which rewards are becoming an expectation among customers,” he continued.

The survey which named O2 as the best mobile broadband provider in the UK was based on responses from 2,048 residential customers with fixed line broadband services, and 1,274 customers using mobile broadband services.

Kudos to O2 for the services they provide, but we can’t help wonder. We know some of you think O2 is evil, and corroborated with the fact that today is April 1st, is this an April Fool’s Joke? What do you guys think?

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