Orange UK to Sell Exclusive Sony Xperia X10 Adorning the Whitish Tinge

March 19, 2010, By Atul Roach

Orange UK can teach even the best of experts a lesson or two on smart marketing as despite all major UK carriers selling the Android giant, Sony Xperia X10, it will be the Orange endorsed handsets which will be special. The key is that none of the subscribers other than Orange will be offering the Xperia X10 in a white casing along-with the standard black version.

Orange is the last of the major carriers to rope in the Xperia X10 but even then, it has outsmarted all competitors with this ‘strategic’ deal which fetches it the exclusive white Xperia X10 .

The exclusive Xperia X10 model will be available next month onwards where some of the plans might fetch you the the phone for free. Orange is also keen on offering the Xperia X10 Mini and that might be offered somewhere in May this year.

Everyone may not like the Xperia X10 in the white color scheme but, Orange will still have a group of fanatics who will always harp on the exclusivity fact and that is what you call a fanfare, don’t you? [via: Nexus 404]

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