Freescale i.MX508 processor to arrive by Q3 2010; promises faster page flips, added battery life and a discount

March 1, 2010, By Sanjeev Ramachandran

In its bid to pocket all the cheer that the eReader market is currently generating, Freescale Semiconductor is now ready with its latest i.MX508 processor. The company is behind the processors that power the Amazon Kindle and the Sony eReader. The new i.MX508 processor is being lined up as a device that would accelerate your eReader speed almost twice of what you currently experience.

So what we expect is not just a faster processor, but a cheaper one too. The new chip, apart from doubling eReader speed, is also tipped to be capable of supporting large color screens, enhance battery life and also would come at a discounted price. It is being rumored that Freescale is planning to lower the retail cost of the chip by around $30. Sounds good, doesn’t it? When we say faster processor, we mean that you will be able to flip through pages in a faster pace. This will be so because the new chip will populate E Ink screens in less than half a second.

Power saving modes will be another specialty. It is being said that the Freescale i.MX508 processor would come equipped with special power modes, which would in turn allow the eReader and apps to operate at full speed and then switch off to save power. The battery would go on and on.

Freescale expects to roll out the new chip to select customers early in the third quarter of 2010. This could mean that Amazon and Sony might be on priority list. Freescale would offer the i.MX508 to manufacturers for less than $10 in quantities greater than 250,000 units and will mean $30 less on retail sales. The eReader scene is definitely in for a splash.

(Via Freescale)

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