Nokia OVi Maps app races past one million downloads in a week

February 3, 2010, By Sanjeev Ramachandran

Believe it or not, Nokia has reaped immense success with its recently launched Ovi Maps app. The first week of launch has itself recorded more than one million downloads. The free mapping software from Nokia for smartphones had been rolled out on January 21. Covering more than 180 countries with car and pedestrian navigation for 74 countries, Ovi Maps is available in 46 languages. The app also offers traffic information for more than 10 countries.

To be precise, the number of downloads stood at 1.4 million by the end of week one. The free walk and drive navigation has proved that it is one of the most popular among Nokia apps ever. The popularity is evident from he fact that Nokia’s servers have been averaging a download every second, 24-hours a day. Isn’t that simply amazing?

The Ovi Maps strategy from Nokia comes as a laudable business move considering that the phone company has put is smartphones within striking distance of dedicated GPS devices. With the success all writ over the navigation app, Nokia is now lining up for next month pre-loaded software with local country map data on GPS-enabled smartphones. This will include access to Lonely Planet and Michelin travel guides and you wouldn’t have to shell out a pie to gain access to that.

(Via Pocket-link)

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