Hasselblad H4D-40 camera sports 40 Megapixel Medium Format sensor; features make it a great device to pick

February 3, 2010, By Sanjeev Ramachandran

Hasselblad is at it again. The camera maker, which heralded the arrival of its H4D line that boasted of True Focus technology, is now back with a new offering. The new H4D-40 from the company’s stables brings with it the experience of medium format DSLRs to high-end 35mm photographers. True Focus being an active ingredient, camera shoppers now have a great device to pick.

The H4D-40 comes with a range of bright image viewfinders and an extensive accessories program. Hasselblad has lined up features ranging from low noise color filters and a high performance HC/HCD lens line.  These, in fact, add to the clarity and depth of field.  Added to these is the Hasselblad Natural Color Solution (HNCS), which makes sure that consistent color is reproduced using a single color profile.

The new device features a 40 Megapixel Medium Format sensor. The company believes that Medium Format DSLRs have evolved equally dramatically, and its large sensors have millions of pixels more than 35mm sensors are actually perceived to have. The company has also thrown in its new Phocus 2.0 imaging software, which ensures the photographer to be up to speed in less than 30 minutes.

The new camera will debut at dealerships across the globe in 50 cities, and going by the company website we will get to touch the camera on February 10. Prices would start at US$19.995 for camera body, viewfinder, and 80mm lens.  

(Via  Hasselblad)

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