Facebook, Google and Twitter Turn Red For World AIDS Day
December 1st is the World AIDS Day, and to show their support for those affected by the disease and raise awareness for the huge spread of AIDS in Africa, Facebook, Google and Twitter have made various changes to their interfaces centered around the color red, so if you’re using any of them, you may find this interesting.
Twitter’s homepage is currently completely red. However, they’ve done much more than that – adding the hashtag #red to your tweets will turn them red as well. The same is achieved with the tag #laceupsavelives, related to NIKE’s “Red Laces” campaign, aimed at relieving AIDS in Africa.
At Facebook, you can share a video called (RED) and make your profile picture (RED) as well, to show your support. You can also shop for many items related to the campaign, like a red iPod Nano and a red Dell Inspiron Mini 10v.
As for Google, they’ve added a link to their homepage, explaining how you can join various anti-AIDS campaigns and help promote and develop them. There’s a lot you can do, so join in right now!
[ Via Mashable ]
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Cyber Monday deals, customer service solutions log on to Twitter, FacebookPosted by Sanjeev Ramachandran
[...] Twitter’s homepage is currently completely red. However, they’ve done much more than that – adding the hashtag #red to your tweets will turn them red as well. The same is achieved with the tag #laceupsavelives, related to NIKE’s “Red Laces” campaign, aimed at relieving AIDS in Africa.[From Facebook, Google and Twitter Turn Red For World AIDS Day] [...]
This is such a well executed campaign. Not only does the social media components encourage engagement with consumers, the education about this important cause is invaluable. I’ve written about the campaign on my blog: http://popculture2point0.wordpress.com/2009/12/01/world-aids-day-joinred/
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