BenQ set to enter the e-reader market with the nReader

Ebook reader seems to be the next big thing in gadgets with everyone from startups to giants want to get a piece of the pie. While it remains to be seen whether the ebook reader market will grow to the extent these companies are expecting it to be, it hasn’t stopped BenQ from being the latest contender in the market.

BenQ has just announced their entry with their nReader device which will debut in Taiwan in January along with an online ebook store. The ebook reader device will later go on sale in Japan and China. The ebook readers currently in the market are the extremely expensive Amazon Kindle and Sony’s Reader series. Many others will be launching e-reader devices the coming year, at around the $150 price level.

BenQ’s nReader will have a standard six-inch touchscreen electronic ink display. Even with its high costs, electronic ink is preferred by e-reader manufacturers due to its extremely low power consumption ( zero standby power ), and good contrast. The nReader will also have 2GB of storage for ebooks and support formats such as ePub, HTML and PDF. BenQ is expecting to sell 300,000 units the next year and over 100 million e-readers in ten years.

Via Engadget