Apple TV 3.0 arrives; adds charm with iTunes Extras, iTunes LP and Internet Radio

October 29, 2009, By Sanjeev Ramachandran

Apple has rolled out the Version 3.0 software for its Apple TV, incorporating new features and design. The Apple TV 3.0 software comes complete with a redesigned main menu that helps in faster navigation. On demand HD movie buys and rentals, HD TV shows, music and podcasts have become more exciting with the brand new Version 3.0.

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What makes it even more attractive is that iTunes Extras and iTunes LP can be enjoyed in fullscreen with your Apple TV. In the meantime, you may also listen to Genius Mixes and Internet Radio through your home theater system. It comes with totally revamped GUI making the set-top box experience much better than the earlier versions. The new menu also boasts of support for iPhoto Events and iPhoto Faces.

Existing Apple TV users will get the software free of cost, while the Apple TV with 160GB capacity will be made available for $229, Apple has said. The iTunes Extras that have been added promises additional content such as deleted scenes, interviews and interactive galleries, while iTunes LP delivers a rich experience for select albums on the iTunes Store. The iTunes LP brings together a charmer of a design coupled with features such as live performance videos, lyrics, artwork, liner notes, interviews and images. Apple says the new software features a simpler and faster interface, which we think is a well thought out strategy.

(Via Slashgear)

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