Facebook’s very own Virtual Currency Platform for Application Developers

Open or more aptly the third party virtual currency developers for big names like Facebook have hogged countless money but, it now seems that Facebook is ready to annul the third party system. Instead, it is opened up its very own virtual currency platform.

The Application developers can apply to test out Facebook virtual currency platform putting the future of companies such as Offerpal and Zong in jeopardy.

It seems that Facebook is keen on supporting creative developers as a new feature would ensure that application developers can advertise to new users, based on the applications they have used in the past.

This feature will also help developers to advertise to current users. It will help foster repeat visits to their applications. [via Gigaom]

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